Internet Based Marketing

Google Display Marketing

Basic – 30 days
Advance – 60 days
Supreme – 90 days

Recent studies show that people spend 95% of their time browsing online and interacting with content websites while the remaining 5% is used for search results. From a marketing standpoint, this means that content sites are a prime platform to promote your book or build your brand on the Internet.

With the Online Book Ads via Google service, your book ad will be featured on content websites and web pages—not on search results pages. These ads work by capturing audience’s attention on websites because they’re relevant to the viewer’s interest, making these tailored, targeted, and timely connections possible.

This service includes:

Creation of your book ad in various formats: web image ads, web text ads, and mobile web ads
Your ad can target placement by location, age, language, audience interest, topic, and keywords
Placement of your book ad for 30/60/90 days on sites that are part of the Google Display Network

Amazon Ads

Amazon is one of the world’s largest online retailers with up to 2.64 billion website visitors in a month.* More US consumers start their web searches on Amazon over anywhere else. Amazon is available in 14 countries.

Banner ad campaign on Amazon: Feature your book cover in a banner ad promoted on Amazon (500,000 guaranteed impressions).

Social Media Advertising

With its huge user database, Facebook has the traffic to help give your book’s marketing campaign some traction. Even Instagram, another social media website owned by Facebook, is a viable marketing platform that is used by many brands. However, to effectively promote your work, you must cut through the online clutter and put your book in front of an audience interested in your book.

Don’t know how to start? We can help you with the Social Media Advertising. 

Here’s how it works:

  1. We will design a carousel ad for your Facebook.
  2. We will create a custom audience that specifically targets potential readers who might be interested in your book.
  3. Your ads will be shown at least 4 million times on Facebook and Instagram’s news feeds and on Facebook’s audience network of mobile apps. Note: Instagram ads appear on mobile only.
  4. Press to Impress monitors and manages your ad campaign.

Note: Facebook retains the right to decline to show ads based on their own policies and practices.

YouTube Advertising

There are numerous marketing options available to self-published authors nowadays. Take book videos, for example. Videos allow you to showcase your book in the most imaginative way imaginable. However, if you want to take this fascinating medium a step further, you can use it as an advertisement on the popular video sharing website YouTube.

If you have already purchased a Book Video from us, we can provide you with that. Your book video will appear as an advertising break before or between YouTube videos. When you click on your ad, it will take you to your book’s online bookstore page or its own website. Does this sound like the right service for you? Then seize this moment and display it in front of YouTube video viewers.

About YouTube

With over 1 billion active users, YouTube isn’t just another popular video sharing site. In fact, its diverse users make up one-third of the internet today.** This has resulted to an impressive 114,000 years of YouTube videos watched every single day. Some of the most common searches include content under entertainment, education, and information.

Author Website Setup

Reach out to a worldwide audience with Stone Age Media Solutions. 

A personal website allows you to be viewed by anyone, anywhere in the globe, at any time of day or night, 365 days a year, as long as they have Internet access. It is one of the most efficient strategies to promote your work. With your own website, millions of people around the world will be aware of you and your books; you can use it to strengthen business relationships with online bookstores, book clubs, and author organizations; you can practically level the literary playing field with more established authors; the possibilities, of course, are endless.

You can select to have up to ten pages produced for your website. We will handle the HTML creative design and content for your website, regardless of the number of pages you want.

Here’s how it works:

We’ll fill you in over the phone and email you a product sheet and a purchase form. Then simply select your service level, complete the order form, and submit it to us via email, fax, or mail. You can also complete your order over the phone. By filling out the order form, you may provide us with important information about yourself, your book, and your target market.

For a more personal touch, upload your photo and photographs of your book cover(s). We also urge you to write material for your website, while a copywriter is available for those who desire a full content management service. Sending at least two or more photographs to enrich your website’s artistic rendition also helps to improve its visual feel.*

*Please note that the absence of these materials may cause a delay in fulfillment.

You may also give ideas for your domain name, but only one will be registered with your consent. This, of course, is contingent on the domain name’s availability.

Press Release

Your book is finished, and you are ready to share it with the world. Press Release service connects you with a talented LAVIDGE publicist who will create a press release that highlights your unique narrative and delivers it in an engaging manner to a wide range of media. They will collaborate directly with you to assist you express your vision with important contacts and spread the word about yourself and your book.

Here is what you can expect from the Press Release service:

  • You will be sent a questionnaire, where you can share your goals and key messages for your book.
  • Your LAVIDGE publicist will schedule an introductory conference call with you to discuss your questionnaire and publicity goals as well as ask you any follow-up questions to help them craft a compelling custom press release.
  • A week or so after your conversation, your publicist will send you the press release for review and approval to ensure it aligns with your vision of how you would like yourself and your book to be presented to media.
  • Once you’ve approved the press release, LAVIDGE will distribute it to as many as 30,000 media outlets and more than 250,000 news subscribers through our newswire service partner, PRWeb.
  • Your publicist will also distribute your press release to at least 500 media contacts, including magazines, newspapers, online publications, and broadcast programs based on your location and target audiences.
  • LAVIDGE will track your press release for about a month and you will receive two distribution reports: one after the first week of distribution and one upon completion of your service.
  • LAVIDGE will also provide you with a list of additional marketing services we recommend based on the results of your release distribution and tips on how you can utilize the press release on your own.

Based in Phoenix, Arizona, LAVIDGE is an award-winning, full-service advertising, public relations, and digital marketing firm. They have been helping companies build brand awareness and drive revenue since 1982 by keeping up with current events and important media trends, cultivating contacts in local, national, and international media, and passionately seeking to engage, motivate, and inspire.

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